By Jim Blythe
Are you trying to find a very good thought or a few suggestion to make your advertising and marketing more advantageous and leading edge? This e-book comprises a hundred nice advertising rules, extracted from the area s top companies.Ideas give you the gasoline for people and firms to create price and luck. certainly the ability of rules can also exceed the ability of cash. One easy concept will be the catalyst to maneuver markets, motivate colleagues and staff, and seize the hearts and imaginations of consumers. This publication may be that very catalyst. every one advertising thought is succinctly defined and is via recommendation on the way it should be utilized to the reader s personal company state of affairs. an easy yet in all likelihood strong publication for an individual looking new proposal and that killer program.
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Additional resources for 100 Great Marketing Ideas (100 Great Ideas)
38 • 100 GREAT MARKETING IDEAS 20 THROW A PARTY Getting the product as close as possible to your customers is an obvious tactic. The easier it is for people to buy, the more likely they are to do so, yet a surprising number of ﬁrms put unnecessary barriers in the way—making people travel long distances, having inconvenient business hours, not offering credit, and so forth. The ultimate convenient marketing approach is, of course, the party plan. The idea Selling consumer goods to people in their own homes goes back a long way.
44 • 100 GREAT MARKETING IDEAS 23 BAIT THE HOOK Often purchases of one product encourage purchases of another. A gift or loan of one product creates demand for something else that shows a proﬁt. People sometimes need a little nudge to buy from you rather than from somebody else—and you can often arrange to give them that nudge at very little cost, if you just think about people’s needs. In some cases, providing a free service is enough to tip the balance! The idea Waitrose, the upmarket supermarket chain in Britain, are well aware that people like to throw the occasional party.
The customers were overwhelmed by this, and gave Kearney the contract—apart from Holiday Inn scoring well against its rivals, the fact that Kearney showed such faith in her own product that she was prepared to help them see the competing products was convincing, to say the least. In practice • Don’t ever criticize your competitors—it looks like a lack of conﬁdence in your own product. • Let people make their own decisions, but be prepared to guide them a little. • Go out of your way to be helpful.