60-Minute Brand Strategist. The Essential Brand Book for by Idris Mootee

By Idris Mootee

Praise for 60-Minute model Strategist

"A clean tackle the knowledge of placing model method on the middle of company approach. significant insights for a fast-moving world."
--Angela Ahrendts, CEO, Burberry

"Idris Mootee paints a pointy, complete, and finely articulated research of the opportunity of significant manufacturers within the twenty first century's cultural state of affairs and company panorama. the result's a sensible handbook that reminds you and your organization tips on how to construct appropriate, real, sustainable, and winning manufacturers in an evolving society."
--Mauro Porcini, leader layout Officer, PepsiCo Inc.

"Idris's ebook teaches us the way to interact present day more and more cynical shoppers on a deeper emotional point to construct actual fairness and management. He demonstrates how one can escape of the field and fasten enterprise technique to model procedure, and the way the ideal brand...

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Extra info for 60-Minute Brand Strategist. The Essential Brand Book for Marketing Professionals

Sample text

Thanks to the Internet and wireless technologies, information is so abundant that consumers are overloaded. They have more information than they can digest, use, need, or even want. Product proliferation creates so many choices that it diminishes our ability to differentiate or choose what we truly value. Brands help us choose. They are invaluable tools that help us break through clutter to make choices based on our experience of and satisfaction with products or services. ” —Bill Bernbach, Founder DDB We’re a long long way from that day.

Fournier drew out seven essential attributes of good brand relationship quality: Interdependence Brand is inextricably woven into consumers’ daily life and routine. Love and passion Consumers feel affection/passion for the products and may experience separation anxiety if it is not available. Commitment Consumers stick with the product through good or bad times either in his or her lifestyle or in the product’s life cycle. Self-concept connection Using the brand helps consumers address a life issue, such as a need to belong or a fear of growing old.

Fournier drew out seven essential attributes of good brand relationship quality: Interdependence Brand is inextricably woven into consumers’ daily life and routine. Love and passion Consumers feel affection/passion for the products and may experience separation anxiety if it is not available. Commitment Consumers stick with the product through good or bad times either in his or her lifestyle or in the product’s life cycle. Self-concept connection Using the brand helps consumers address a life issue, such as a need to belong or a fear of growing old.

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