By AK Interactive
Каталог модельной химии и принадлежностей.
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Extra resources for AK Interactive 2013
With monetary inflation such as we are currently experiencing it is not difficult to see how apparent growth disguises unemployment, idle capacity and low levels of productivity. Hodson (op. ) deals with The Diseconomies of Growth in considerable detail in establishing his belief that zero or negligible growth is perfectly compatible with an enhanced quality of life and must not lead automatically to stagnation or worse. But in the final analysis the quality of life is a subjective concept - if marketing is to be blamed for the creation and maintenance of the present materialistic interpretation given to the concept then perhaps it also holds out the best prospects for converting the wicked to the paths of the new righteousness.
3 The Consumer, the Market Place and the Marketing Mix J. A. P. Treasure THE MARKET BACKGROUND Prices The chief feature of the UK economy over the last two years has been the almost unprecedented rise in prices. A long-term view of the history of price indices since the turn of the century shows that the rise of 16 per cent in the general index in 1974 was matched only 3·1 TABLE Changes in the UK price index r946-75 % 1946 +o·5 +1'4 1947 1948 +6·4 +2·8 1949 +2·6 1950 1951 +9·8 Korean war +8·3 1952 +3'1 1953 +1•8 1954 +4·6 1955 % 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 +5·o +3·7 +3·1 +o·5 +1•0 +3'4 +4'3 +2·0 +3·3 +4·8 +3'9 % 1967 1968 1969 1970 1971 1972 1973 1974 1975 +2·5 +4'7 +5·4 +6·4 +9'4 +7·1 +8·7 +16·o +2o·o (forecast) Source: Central Statistical Office.
Of course, these are only hypothetical examples and do not necessarily suggest that all consumers exactly match this pattern. Nor would the families stay in the same relative position in the long term. What is clear though, is that classification by the gross income of the head of household, particularly if prepared before the last year, will be of little help in pin-pointing where spending power lies for many products. The changed net income position will reflect in changed patterns of family spending.