By Umberto Eco
From Umberto Eco:
"I want to devote the publication to these critics whom i've got so summarily outlined as apocalyptics. with out their unjust, biased, neurotic, determined censure, i might by no means have elaborated 3 quarters of the information that i would like to proportion the following; with out them, might be none people might have discovered that the query of mass tradition is one during which we're all deeply concerned. it's a signal of contradiction in our civilization. - Umberto Eco. it is a witty and erudite selection of Umberto Eco's essays on mass tradition from the Nineteen Sixties throughout the Eighties, together with significant items by no means earlier than released in English. The dialogue is framed by way of opposing characterizations of present intellectuals as both apocalyptic (or against all mass tradition) or built-in intellectuals (who are lots part of mass tradition as to be blind to serving it). equipped into 4 major components - "Mass tradition: Apocalypse Postponed," "Mass Media and the bounds of Communication," "The upward push and Fall of Countercultures," and "In seek of Italian Genius" - Eco's essays examine various subject matters and cultural productions, together with the realm of Charlie Brown, differences among intellectual and lowbrow, the way forward for literacy, chinese language comedian strips, no matter if countercultures exist, Fellini's "Ginger and Fred", and the Italian genius industry."
Best recognized for his novels The identify of the Rose and Foucault's Pendulum , Eco, a semiotics professor on the collage of Bologna, explores mass media, politics, mass tradition and counterculture during this choice of erudite essays from the mid-1960s to the overdue Nineteen Eighties. A combined bag, the e-book features a structural research of undesirable style, a document on autonomous, freewheeling radio stations in Italy and a cogent examining of George Orwell's 1984 as a feedback not just of Soviet and Nazi totalitarianism but in addition of bourgeois mass tradition. shedding a number of allusions to the Italian cultural scene, Eco applies semiotics to decipher the indicators and emblems in Charles Schulz's sketch, Peanuts , Italian product layout, vacuous political discourse, church pamphlets, chinese language comedian strips and Fellini's motion picture approximately tv, Ginger and Fred.
Introduction by way of Robert Lumley
Part One: Mass tradition: Apocalypse Postponed
1 Apocalyptic and built-in Intellectuals: Mass communications and theories of mass culture
2 the area of Charlie Brown
3 Reactions of Apocalyptic and built-in Intellectuals: Then (1964)
4 Reactions of the writer: Now (1974 and 1977)
5 Orwell, or touching on Visionary energy
6 the way forward for Literacy
Part : Mass Media and the bounds of communique
1 Political Language: The use and abuse of rhetoric
2 Does the viewers have undesirable results on tv?
3 occasion as Mise en scene and lifestyles as Scene-setting
4 The Phantom of Neo-TV: the controversy on Fellini's Ginger and Fred
Part 3: the increase and Fall of Counter-cultures
1 Does Counter-culture Exist?
2 the hot types of Expression
3 On chinese language comedian Strips: Counter-information and substitute information
4 self sustaining Radio in Italy
5 notable on the middle of the State?
Part 4: looking for Italian Genius
1 Phenomena of this type also needs to be integrated in Any landscape of Italian Design
2 A greenback for a Deputy: los angeles Cicciolina
3 For Grace Received
4 The Italian Genius Industry
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Additional info for Apocalypse Postponed (Perspectives)
An old-fashioned university professor today cannot read a computer screen at the same speed as a teenager. These same teenagers, if they should happen to want to program their own home computer, must know, or learn, logical procedures and algorithms, and must type on a keyboard, at great speed, words and numbers. I have said that we should not fight against false enemies. In the same vein let me say that we should not endorse false friends. To read a computer screen is not the same as to read a book.
And yet at a certain point, indignation and visionary power take the author by the hand and lead him beyond 'literature', so that Orwell doesn't just write a work of narrative, but a cult book, a mythical book. The pages on the torture of Winston Smith are shocking, indeed they have a cult greatness, and the portrayal of his persecutor seizes our imagination because we have met him somewhere before, even if he was disguised; somehow we have already taken part in this litany and \ve fear that all of a sudden the persecutor will take off his disguise and appear by our side, behind or facing us, and smile at us with an expression of infinite tenderness.
After all, Umberto Eco had his training as an editor of Bompiani for many years' (Guardian obituary, 25 February 1992). 7. Umberto Eco, 'Narrative Structures in Fleming', in The Role of the Reader (Bloomington: Indiana University Press, 1979). 8. Umberto Eco, 'Rhetoric and Ideology in Sue's Les Mysteres de Paris', in The Role of the Reader. 9. Umberto Eco, Le forme del contenuto (Milan: Bompiani, 1971). Neither this book nor La struttura assente have been translated in their entirety. However, Eco noted that A Theory of Semiotics (Bloomington: Indiana University Press, 1976) was 'halfway' between the two.