By Kathy Sierra
Think you’re in a video game with one goal: a bestselling services or products. the foundations? No advertising price range, no PR stunts, and it needs to be sustainably winning. No momentary fads.
This isn't a video game of probability. it's a online game of ability and strategy.
And it starts off with a unmarried query: given competing items of equivalent pricing, advertising, and perceived caliber, why does one outsell the others?
The solution doesn’t dwell within the sustainably winning service or product. the reply lives in those that use them.
Our target is to craft a technique for developing profitable clients. And that process is filled with dazzling, counter-intuitive, and astonishingly basic options that don’t rely on a major advertising or improvement funds. ideas generally neglected by way of even the main well-funded, well-staffed product teams.
Every position is a key participant during this online game. Product improvement, engineering, advertising, person adventure, support—everyone at the staff. whether that group is a start-up of 1. Armed with a shockingly neglected technology and a distinct POV, we will can lessen the function of success. we will be able to construct sustainably winning services that count no longer on unethical persuasive advertising and marketing tips yet on supporting our clients have deeper, richer reports. not only within the moments whereas they’re utilizing our product yet, extra importantly, within the moments once they aren’t.
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Extra resources for Badass: Making Users Awesome
I’m h el & test ping design their a dvanc plug-i ed ns” deep “I NEED the Pro “I will fin d This is so the money! much m ore powerfu l” version ” Appreciation for higher-end versions, add-ons, upgrades, etc. ” User Knowledge/Skill (for the bigger context) Don’t just upgrade your product, upgrade your users. The Challenge Prologue 44 high Another benefit of badass: Badass users won’t shut up Did you see my latest video? I love the new color grading app I used. I have to get that. Badass users talk.
What have you given him to show? The Challenge Prologue Think Badass 58 Thought Experiment: Search And Replace Imagine you’re in a meeting brainstorming brand perception, and marketing. ” It won’t always make sense at first, but act as if it does. Change it to TH IS ink THIS When you th How can we get more social media followers? How can we help our user get more social media followers? How can we get more comments on our posts and photos? How can we help our user get more comments on her posts and photos?
The UX o The Challenge Prologue Think Badass 55 All that matters is what happens when the clicking’s done When our results are tied to the results of our users, all that matters is what happens when the clicking, swiping, interacting, using is done. What did that experience enable? What can they now do? What can they now show others? What will they say to others? How are they now more powerful? What happens after the UX drives our success. It’s what drives our users to talk about and recommend us, and it’s what leaves our users so obviously better that they might not need to.