By Wilco Tijhuis, Richard Fellows
1. advent 2. the development undefined, A Globalizing enterprise: a brief assessment of traits available in the market three. Culture's impact in development: a quick review of Theories four. Six Case-studies: Netherlands, Germany, Poland, Turkey, UAE, China five. classes Learnt and suggestions 6. A Future-vision: Taking-up the problem
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Extra resources for Culture in international construction
Thus, human capital relates to individuals’ abilities, social capital concerns relationships between individuals, and physical capital comprises artefacts; the common thread is that all forms of capital are desirable on account of their actual and potential contributions to the production of wealth – things which have value because they are wanted by persons. Culture As international activities grow and globalization extends, there is an increasing awareness that similarities and differences in preferences, behaviour and human choices are vitally important.
The web provides an important medium for marketing activities and for searching for information to test Construction: a globalizing business 29 claims made in marketing literature! Information for marketing, participant selection, bidding, planning, work execution and the like can be made widely available and used. However, the vast majority of organizations in, and associated with, the construction industry are small and tend to lag some way behind the forefront of technological developments; also, their focus is a small, local market.
And perhaps more appropriately, therefore, could be referred to as ‘project atmosphere’. Construction and culture There is an old joke, ‘What is the difference between construction and live yoghurt? ’2 However, given that culture is more than pursuit of certain forms of entertainment, behaviour, speech and the like, the fallacy of that joke is obvious; on the contrary, there is enormously rich culture and cultural diversity in the construction industry. An organization’s culture is grounded in the culture of its host (national) society – normally, the country/society of origin or of the primary, ‘head office’ location.