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Question The data above shows a 23% difference in operating profit margins. What is the cause of this 23% gap? ) but also items such as cookies and cakes. • Price: Frito Lay and client charge roughly the same prices for 80% of the product range. 99. Tortilla chips account for 20% of client revenues. • Client’s costs break down as follows: COGS 45%, Shipping 5%, Local Market Distribution 31%, Promotion 7%, Overhead 12% • Client’s local delivery trucks deliver $3500 worth of goods each week, while Frito Lay’s deliver $6000.
Fixed costs for the company are primarily made up of sales, machinery, and administration. Variable costs are composed of raw material and labor. Raw materials are commodities. Labor is primarily hourly and unionized (and typical for the area and skill being provided). The manufacturing process currently is predominantly manual and has no real potential to become more automated. Management Consulting Group Casebook 2003-2004 • • The machinery is 10 years old and will last another 15. Sales and administrative costs will remain relatively unaffected (and are very difficult to reduce) as volume increases (hence they are included among fixed costs).
5. Questions regarding fixed costs should reveal: - Fixed costs have increased 6. The candidate should surmise at this point that new machinery which automates labor has been purchased. The fact that the cost of material has increased should indicate to the candidate that either the size of the cookie or the amount of cookies in a bag has increased. This is the answer to the problem: Last year, a new cookie machine was purchased that bakes, bags, and seals the cookies. Previously, this was done manually.