By Michael Regester
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Additional info for Risk Issues and Crisis Management: A Casebook of Best Practice (PR in Practice)
Organizations such as the Medical Research Council (MRC) reacted by dismissing these claims. The government set out to persuade parents that 19 Risk issues management Public confidence in scientists working for… 77% Industry 64% Government Environmental Groups 97% Media confidence in scientists working for… 41% 38% Industry Government Environmental Groups 73% Who would you trust more to make the right decisions about the environment? 5 20 Sources of information and trust Outside-in thinking giving the MMR vaccine to their children would be the most sensible option, considering that the alternative would be to deal with a measles epidemic.
CASE STUDY: SHAC ATTACK Even if they are not believed, special interest groups can still play havoc with an organization’s ability to conduct its daily business. The vicious attacks on Huntingdon Life Sciences by Stop Huntingdon Animal Cruelty (SHAC) brought the company to the brink of collapse early in 2001. As well as targeting staff with hate mail, abusive phone calls and firebombing cars, Huntingdon’s chief executive, Brian Cass, was attacked with baseball bats outside his home. The company became a target after workers were filmed allegedly mistreating dogs three years previously.
PUBLIC CONSULTATION – BUILDING DIALOGUE INTO THE COMMUNICATIONS PROCESS In today’s disaffected political environment, leaders in government and business are being called upon to embrace genuine public input. Public consultation is an increasingly important facet of outside-in thinking. It is about building dialogue into the communications process to minimize conflict and to achieve as much consensus as possible in balancing the scales of protectionism and developmentalism. Simply assuming that being aware of upcoming issues, distributing some literature, placing some ads and holding a few ‘town hall’ meetings would create the result the company wanted in the first place is completely outdated.