By Olga Louisa Kastner
Increasingly, luxurious manufacturers sign up for forces with the humanities at the present time. but, those cross-over collaborations don't represent a homogeneous process, yet turn into occur in manifold types and appearances. despite their becoming functional relevance for the construction of latest luxurious manufacturers although, the various sorts of luxurious Brand-Art Collaborations (LBACs) have remained principally unexplored up to now. Olga Louisa Kastner goals at systematizing the dominating collaborative styles among luxurious manufacturers and the humanities. She empirically derives certain different types of LBACs, in line with methodically constructed attributes and a number of actual situations. ultimately, the writer describes the most features of the pointed out varieties and illustrates them by means of prototypical cases.
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Extra info for When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts
Refers to a person engaged into the artistic creation of an artwork. Refers to the collectivity of people being involved in the production, commission, preservation, promotion, criticism and/or sale of art. 3 Classification of the different art forms While the institutional definition of art aims at distinguishing between art and non-art, it gives no indication of the possible forms of appearance that art may take on. Although it might seem contradictory at first sight to fill the originally open-ended idea of art with concrete types of artistic manifestation, general experience suggests that the institutions that are accorded the authority to grant the status of art usually refer to recurrent art forms, thereby effectively securing the acceptance of their authority by the public in the long run.
Unambiguousness; • Exclusivity; • Completeness. Increasing abstraction Decreasing abstraction Generalisation Taxonomy few groups all entities are similar Individuation many groups groups of entities are similar each entity is unique Figure 2: Theoretical classification of the taxonomy (Source: Own representation based on Baumgarth, 2003, p. 46). Unambiguousness is deemed to exist if each entity within a given field can be assigned the characteristic value of an attribute. Exclusivity occurs if only one single characteristic value applies to an entity.
Attributes that are both necessary and sufficient in order to decide on the assignment of an entity to a given class or type are referred to as monothetic attributes. Attributes, in contrast, that are neither necessary nor sufficient in order to decide on the affiliation of an entity to a given class or type are called polythetic attributes (Kluge, 1999, p. 78; Sodeur, 1974, p. ). 3 Alternative approaches to the selection of attributes Attributes required for taxonomic considerations can be generated in two different ways: They can be derived either deductively or inductively (Heit, 2007, p.