When Luxury Meets Art: Forms of Collaboration between Luxury by Olga Louisa Kastner

By Olga Louisa Kastner

Increasingly, luxurious manufacturers sign up for forces with the humanities at the present time. but, those cross-over collaborations don't represent a homogeneous process, yet turn into occur in manifold types and appearances. despite their becoming functional relevance for the construction of latest luxurious manufacturers although, the various sorts of luxurious Brand-Art Collaborations (LBACs) have remained principally unexplored up to now. Olga Louisa Kastner goals at systematizing the dominating collaborative styles among luxurious manufacturers and the humanities. She empirically derives certain different types of LBACs, in line with methodically constructed attributes and a number of actual situations. ultimately, the writer describes the most features of the pointed out varieties and illustrates them by means of prototypical cases.

Show description

Read Online or Download When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts PDF

Similar marketing books

Influence: The Psychology of Persuasion (Collins Business Essentials)

Effect, the vintage ebook on persuasion, explains the psychology of why humans say "yes"—and how you can practice those understandings. Dr. Robert Cialdini is the seminal professional within the swiftly increasing box of impression and persuasion. His thirty-five years of rigorous, evidence-based examine besides a three-year software of research on what strikes humans to alter habit has led to this hugely acclaimed e-book.

Web Search Engine Research

Internet seek Engine examine, edited by way of Dirk Lewandowski, presents an knowing of internet se's from the original standpoint of Library and knowledge technology. The ebook explores various themes together with retrieval effectiveness, consumer pride, the evaluate of seek interfaces, the influence of seek on society, reliability of seek effects, question log research, consumer assistance within the seek approach, and the impact of website positioning (SEO) on effects caliber.

Der Einfluss von Emotionen auf die Kundenzufriedenheit: Ansätze für ein erfolgreiches Consumer Relationship Marketing mit 18- bis 25-jährigen Bankkunden

Vor dem Hintergrund zunehmenden Wettbewerbsdrucks auf weitgehend gesättigten Märkten mit eingeschränkten Möglichkeiten einer wirtschaftlich akzeptablen Neukundenakquise ist die Kundenbindung zu einem wichtigen Anliegen der Marketingbemühungen von Unternehmen geworden. Eine wesentliche Voraussetzung für die Entstehung von Kundenbindung ist die Zufriedenheit des Kunden mit dem Produkt bzw.

When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts

More and more, luxurious manufacturers subscribe to forces with the humanities at the present time. but, those cross-over collaborations don't represent a homogeneous method, yet turn into occur in manifold kinds and appearances. despite their becoming functional relevance for the construction of up to date luxurious manufacturers notwithstanding, the numerous different types of luxurious Brand-Art Collaborations (LBACs) have remained principally unexplored up to now.

Extra info for When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts

Example text

Refers to a person engaged into the artistic creation of an artwork. Refers to the collectivity of people being involved in the production, commission, preservation, promotion, criticism and/or sale of art. 3 Classification of the different art forms While the institutional definition of art aims at distinguishing between art and non-art, it gives no indication of the possible forms of appearance that art may take on. Although it might seem contradictory at first sight to fill the originally open-ended idea of art with concrete types of artistic manifestation, general experience suggests that the institutions that are accorded the authority to grant the status of art usually refer to recurrent art forms, thereby effectively securing the acceptance of their authority by the public in the long run.

Unambiguousness; • Exclusivity; • Completeness. Increasing abstraction Decreasing abstraction Generalisation Taxonomy few groups all entities are similar Individuation many groups groups of entities are similar each entity is unique Figure 2: Theoretical classification of the taxonomy (Source: Own representation based on Baumgarth, 2003, p. 46). Unambiguousness is deemed to exist if each entity within a given field can be assigned the characteristic value of an attribute. Exclusivity occurs if only one single characteristic value applies to an entity.

Attributes that are both necessary and sufficient in order to decide on the assignment of an entity to a given class or type are referred to as monothetic attributes. Attributes, in contrast, that are neither necessary nor sufficient in order to decide on the affiliation of an entity to a given class or type are called polythetic attributes (Kluge, 1999, p. 78; Sodeur, 1974, p. ). 3 Alternative approaches to the selection of attributes Attributes required for taxonomic considerations can be generated in two different ways: They can be derived either deductively or inductively (Heit, 2007, p.

Download PDF sample

Rated 4.29 of 5 – based on 30 votes